Sunday, October 2, 2016

Belmont Brookie Dough (Brownie + Cookie) Super Premium Ice Cream Pint (Aldi)

Overpriced for what it is.
UPDATE (June, 2019): Due to a slight change of heart and a possible change of opinion, this product will be re-reviewed in the coming weeks.

As you can see from my review of Make Fudge Not War, another flavor in Belmont's "Super Premium Ice Cream" line, Aldi has started selling pints of ice cream for around the same price that they sell their half-gallons. It's really kind of a pointless idea when you think about it, but I guess the ones in pints are supposed to be more “premium”, as they make sure to tell you on the packaging. As you can also see from that review, I was not very impressed with the first one I tried, but that didn't stop me from grabbing “Brookie Dough”, despite the appearance of the phrase “YoLo Cookie Dough!” displayed on the front. Christ Jesus that's a whole new level of dumb.

Anyway, this seemed to be more my style, because I prefer vanilla ice cream to chocolate, and the last one we tried was just chocolate on top of more chocolate, which got old. Here, as the name implies, we have “brownie” chunks and “cookie” dough rolled up into one little pint. We also get chocolate AND vanilla ice cream, which gives us the best of both worlds, and would at least help prevent the chocolate overload that was apparent in the last one we tried.

It took me a little while to get to the first “chunks” and I started to worry that they were included sparingly, but once I found one, a whole bunch soon followed. The brownie chunks are just like they were in the previous ice cream, soft and doughy, with a strong chocolate flavor. The cookie dough pieces, though, are where it's at...these are fantastic little bits of raw cookie, complete with a grainy texture that recalls the massive amounts of sugar that are probably contained within. The taste, though, is ridiculously good, with a depth missing from most cookie dough ice cream.

Unfortunately, simply by nature, the taste of chocolate will always overwhelm the laid-back taste of cookie dough, and that's the case here—if you get some of both in your mouth, you may not even notice the dough at all. I also wish they would have kept the chocolate ice cream out of here altogether...why do we need both chocolate and vanilla? The brownie chunks would work just as well inside a vanilla ice cream as they do a chocolate, and just like the dough, the chocolate ice cream overwhelms the weaker (yet, in my opinion, tastier) vanilla.

In short, this one is better than the previous one we tried, but not by as much as it should be. The cost is also a factor: This, like all of their pints that I'm aware of, retails for $1.99. Aldi's 1.5 quart “full size” ice creams start up at $2.29, and the ones I've tried (cookies and cream, cookie dough) are pretty fantastic, especially for the price. And that's the quandary, because the pints that I've had, despite the attempt to make them appear more “premium”, just haven't had the mind-blowing taste that a $2 pint needs to have to justify its cost, especially when the 1.5 quart sizes are so close in price.

In other words, I'll be sticking to the larger containers, thank you very much.

Overall: 5.5/10. I liked this one better than the brownie and chocolate ice cream, but not by much. Brookie Dough is half-chocolate and half-vanilla ice cream, with both brownie chunks and cookie dough pieces. The “vanilla side” is fantastic, with a delicious vanilla ice cream and some of the best cookie dough I may have ever had in an ice cream. The brownie chunks are large and chewy, with good texture and a good chocolate flavor. I'm just wondering why the chocolate ice cream is even necessary...between those two things, the “chocolate side” dominates the weaker “vanilla side”, despite the latter being better (in my opinion). The $1.99 price tag is also an issue, because the “full size” 1.5 quart containers are just $.30 more. With that kind of closeness in pricing, paired up with average flavors, why even consider the pints at all? Good question.

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