Sunday, August 28, 2016

Village Bakery Kitchen Sink Cookies (Aldi)

Don't get too excited...they're basically a very good peanut butter-chocolate cookie.
On our last shopping trip, we bought some Chocolate Chunk cookies from Village Bakery; it had been a long time since I'd had them, and some chocolate chip cookies sounded really good. I quickly skimmed to see what other varieties they had available—I think I saw an oatmeal raisin something or other, which doesn't appeal to me—and was about to call it a day when a purple label caught my eye. It was called “Kitchen Sink”, an obvious ode to all the ingredients that it has being akin to them putting in everything “but the kitchen sink.” I was slightly intrigued, but we decided to stick with the chocolate chunk version.
As soon as we got home, I fired up the old computer and did a little research on the ol' Kitchen Sink cookies. What did others think of them? Were they that good? Much to my surprise, I could find little in the way of other bloggers' reviews for them, but what I did find piqued my interest level up even more than most reviews could: A PLMA award for best cookie of 2015. Enticed, I also looked up the PLMA, because I had no idea what the hell that was or what this prestigious award stood for.

I learned that it stands for Private Label Manufacturers Association. They have end-of-the-year awards where they go through dozens of off-brand products across three dozen different categories (everything ranging from cereals, to side dishes, to cakes and pies, and just about everything in between), and pick a product that they feel best exemplifies that category. Obviously, it's not just limited to products at Aldi, but rather any store-brand product across the entire nation (in fact, out of all the different categories, Aldi only claimed the top spot on two of them). So out of every single cookie the judges tried, this one took the top spot.

Look at all those delicious, unnecessary ingredients...
So what are these Kitchen Sink cookies? That's the question you have probably been asking yourself the entire time it has taken you to read the previous three paragraphs. Well, as the name alludes, there are really no set recipes for these; it's just a way to clear your pantry by throwing as many sweet things in as you can. In Village Bakery's version, they are peanut butter cookies with chocolate chips, peanut butter chips, chunks of white chocolate, little bits of pretzel, and finished off with some coconut. How can all of these possibly combine into something that doesn't taste like a complete mess?

They're not the taste sensation that the PLMA was leading me to believe they would be, but what we have here is basically an above-average peanut butter-chocolate cookie. Since the cookie base is peanut butter, and there are added peanut butter chips, it makes sense that's the dominant flavor, with large chunks of milk chocolate coming in right behind. The rest of the ingredients leave little-to-no-mark on the proceedings...I love white chocolate, and didn't really notice it all that much, while the pretzels and coconut seem to add only to the texture, by giving the soft, chewy cookies some added crunch. I was a little worried about the coconut since it's one of the few things I don't like at all, but I couldn't taste it one bit.

I was very disappointed at first, but over the course of what amounted to almost the entire package (my wife did not like them and only ate two or three out of the included ten), I really grew to like them for what they were. They aren't as mind-blowing, or even as complex, as all the ingredients would lead you to believe, so dial back your expectations a bit and you should be just fine. Assuming you like peanut butter and chocolate, of course.

Overall: 7.5/10. Really, these are just an unnecessarily over-the-top presentation of a typical peanut butter-chocolate cookie. Ignore a majority of the ingredient list, because the white chocolate is barely noticeable (at least it was to me), and all I can tell that the pretzels and coconut left behind is a crunchier texture. I don't generally like peanut butter cookies, but these are perfectly soft, and the peanut butter is counterbalanced by the chocolate, so it's not the overwhelming flavor. Once the disappointment of expecting a much crazier taste explosion died down, I slowly grew to appreciate these for what they were, and I would definitely get them again at some point in the future. For the sake of full discourse, and as a second opinion, my wife was less than impressed.

Village Bakery Chocolate Chunk Cookies (Aldi)

Bakery-style softness and chewiness, without the bakery.
You know how there's that well-known adage that says you should never visit the grocery store hungry? It's true, and I can vouch for it. But there's a lesser-known alternative to that side of the coin: don't go to a grocery store full, either. Sure, you might save a little on your grocery bill since nothing looks even remotely appetizing, but you're going to end up with barely anything in your cart except sweets.

And that is how I ended up with this in my cart. And their name-brand cupcake knockoffs. And ice cream. Yet not even enough food for the rest of the week. Oh well. These enticed me because I'm a plain person who loves the simple taste of chocolate chip cookies, and these seem to be pretty well loaded with them evenly across each cookie. They had another variety called “kitchen sink” cookies that lost me with the inclusion of coconut (along with, as the name implies, about thirty other ingredients); I've since learned they won an award as Best Private Label Cookie of 2015 according to the PLMA (Private Label Manufacturer's Association, an actual organization). I'll probably be going back for those next time.

But that's a story for the future: the focus now are on Village Bakery's Chocolate Chunk Cookies, available all the time at Aldi stores nationwide. The cookie looks like a cookie, which is a good thing. Each one is pretty uniformly round, and you can tell just by looking at them that they're going to be chewy—that's a good thing for me (and most others that I've talked to about preferred cookie strength), but if you like yours burnt or crispy, then this is probably not the cookie for you. Sure enough, a single bite confirms exactly the softness that I thought. The actual cookie here is pretty much standard cookie, though it is pretty flavorful, with a sweetness that gradually gives way to some kind of finish that I can't accurately detect because I have a terrible palate. It's good, but nothing to write home about.

As it should be, the main focus is on the chocolate chunks, and each cookie is loaded with them. There's no reason that, assuming you are a fully-grown human being, you should end up with a bite completely devoid of them, because they're all well spread throughout. The chocolate chips are nice and sweet, but not overly so, and blend very well with the cookie portion. In other words, these actually approach the same flavor and consistency of supermarket bakery cookies, at least in my humble opinion. But of course you're not going to be paying the price for fresh-baked cookies...I honestly don't remember the exact price, a fact that I am ashamed of, nor can I find pricing info online, but I believe they are $2.79, or thereabouts. For ten cookies, that runs about a quarter each, which is a great deal for cookies this delicious.

I'll end this story with an anecdote that explains how I actually first encountered these: I was at a friend's party and helped myself to a cookie. Upon taking a bite, I stated (it was an upscale party, hence the larger words) how delectable the cookie was, and inquired if he was the baker responsible for creating such a delicious treat. That's when he pointed to a large Aldi poster he had hanging on his wall. Without saying a word, I understood, and began to nod approvingly. That's a true story. Well, some of it.

Overall: 8/10. I don't eat sweets all that often, but after loading up on lunch at a tasty local establishment, I was craving dessert, and ended up with these (and ice cream, and cupcakes, etc.) in the cart. This is a delicious cookie, nice and chewy with the perfect texture. The chocolate chips are milk chocolate (my favorite), and are fairly sweet, but not overly so. The cookie itself is sugary (of course), but also has an added flavor (Perhaps vanilla? My tastebuds suck) that actually gains in intensity; it wasn't the plain, boring cookie that I was expecting. The end result is a bakery-style cookie that beats out most other store-bought cookies. This is actually the first time I've ever bought them myself, but I will definitely be grabbing another package, and in the near future, too.

Wednesday, August 24, 2016

Pueblo Lindo Strawberry Yogurt Smoothie (Aldi)


At the risk of sounding racist, I always get nervous when I see authentic Mexican products on supermarket shelves, and the same rules apply when Aldi rolled out a small collection of products under the Pueblo Lindo label to their permanent inventory.  Relax, the reason has nothing to do with race, and everything to do with taste: for being in such close proximity to each other, it's amazing how flavors can vary wildly from culture-to-culture, border-to-border.  I remember eagerly digging in to a Mexican soda a few years back, expecting it to taste similar to an American one, only to be sorely disappointed.  And that was the exact moment that now makes me cringe every time I see an actual product of Mexico sold in stores.

But I'm of the idea that (almost) everything deserves a second chance, and this was no different: Was it right of me to gauge an entire country's offerings off just one item?  Probably not.  So when I literally happened to stumble on Pueblo Lindo's Strawberry Yogurt Smoothie, I got excited, but with an added air of hesitation: what makes a strawberry smoothie Mexican?  Nervousness rising once again, I opened the lid and took a sniff...

...smells like a fresh, delicious strawberry smoothie. I was starting to relax a little bit.  I threw a swig back, and...

Wow, this is some amazing stuff!  It does taste a lot like prepackaged smoothies here, but there's something about it that's even slightly better.  I can't tell if it's the ridiculously silk-like smoothness, or something about the actual flavor, which tastes like fresh, authentic strawberries (it's made with a “strawberry base” consisting of actual strawberries, along with lab-created “natural flavors”, so hard to say just how much of the real thing is in there), but it goes down easily and tastes magnificent.

The biggest “con” is the size of the bottle, which weighs in at 7 fl oz.  But any problems with that are more than partially offset by its price, which is a mere $.89.  Yogurt smoothies are one of those things that I feel like are constantly marked up way too much, especially considering yogurt itself is so cheap.  Even if this was only an average smoothie, I feel like this would be a fair price, but considering just how smooth and tasty it is, it definitely feels more than reasonable.

Even after trying it, I'm still at a loss as to what constitutes the difference between a “Mexican” strawberry smoothie, and an “American” one—in other words, I feel like this would feel just as home in regular packaging with a Friendly Farms label—but no matter its appearance, this is a darn good beverage.  And one that will at least partially allay my fears of Mexican-branded products for the foreseeable future.

Overall: 8.5/10.  If you're like me, seeing "authentic" Mexican products might make you re-consider buying it; not out of any issues involving race or prejudice, mind you, but simply because the couple products I've had just didn't mesh well with my American taste-buds.  I was a little hesitant to try this (what makes a strawberry smoothie "Mexican"?), but it's a fantastically smooth, rich, and creamy yogurt-based beverage, with a delightfully-authentic strawberry taste (it does have real strawberries in it, but also “natural flavors”, so hard to say how much of what is in there).  The bottle is a little small (7 fl. oz.), but so is the price, at $.89, so I can't be too hard on it.  I will definitely be grabbing more of these...they're one of the better store-bought smoothies I've ever had the pleasure of trying, regardless of nationality.

Sunday, August 21, 2016

Millville Honey Puffs Cereal (Aldi)

Hope you like your cereal soggy and flavorless!
Here we have a honeycomb-shaped cereal that's available as a Special Buy from Aldi stores. I had bad memories of this cereal the last time I got it, but decided to try it again for two reasons: 1.) I didn't review it the first time, and 2.) I was hoping either my memories were misplaced, or the recipe had changed. It did not, and Millville's Honey Puffs still remain one of the worst, if not thee worst, cereal that I've ever had from the German discount chain.

Before I go on a tirade detailing everything that's wrong with it, let's start with the positives: right out of the box, it looks very similar to the national brand, which I used to enjoy as a child. I popped a couple in my mouth without milk, and it's a really solid knockoff, with a light touch of honey-infused sweetness that goes perfectly with the light, puffed cereal. Everything is off to a perfect start so far.

Unfortunately, milk is almost a necessity with cereal, and it's the addition of this liquid substance that starts the immediate downward spiral. You might get a couple of decent bites in before the milk completely ruins it; if you're not as into milk as I am, and just use a bit to get the bottom of the bowl wet (I fill my bowl up at least halfway with the stuff), then you might be good for a few more. But, inevitably, as the cereal gets coated with the liquid, it will immediately start to get soggy. This is where the fatal problems occur.

Honey Puffs don't just get soggy when they get soggy: they also get grainy. So we go from having these smooth, light puffs of well-textured cereal, to soft, grainy bits of cereal that fall apart in your mouth. It's actually a rather gross feeling, that's compounded by the second little problem: the milk completely washes away all the taste. So not are you only getting grainy globs of rapidly-dissolving cereal, but you're getting completely tasteless globs of rapidly-dissolving cereal.

By the time I get to the bottom of the bowl, the milk is the only thing that has any taste to it. I remembered this being a problem the last time I bought these (over a year ago), but thought maybe I was exaggerating how bad it was in my head. I was not. This is a shame, because out of the box it has the look and the taste of the national brand, but by the end, it's nothing more than a tasteless glob of inedible mush.

Overall: 2/10. If you or your child enjoy eating cereal straight out of the box (I remember my mom giving me Cheerios as a snack during church when I was a wee one), then this is well worth the purchase price. If, however, you like to add milk to your cereal, then don't even bother picking this up. It looks and tastes like the national brand, but once milk is added, it not only gets soggy, but completely grainy. Even worse: all of the flavor washes away the longer it sits in the liquid, so by the time you reach the end of the bowl, you're left with tasteless bits of complete nothingness. You might be able to prolong the inevitable by either adding only a teeny bit of milk, and/or eating it insanely fast, but why should you have to alter your eating habits just to avoid being disappointed by a cereal product? This is the only Aldi cereal I can recall that wouldn't be worth it at any price.

Millville Golden Corn Nuggets Cereal (Aldi)

Pretty accurate stuff, for better or worse.
I liked the national brand version of these growing up, but it was never one of my favorite cereals; that's why I've never tried them the few times I've seen them available as Special Buys. The last time I saw them, I opted for the Honey Puffs instead (a honey-comb shaped cereal), and was very disappointed with the end result. I would have been just fine buying neither of these this time around, were it not for my wife, who had much fonder memories of these as a kid, and wanted to take a trip down memory lane (I also bought a box of the Honey Puffs again, hoping that they changed their formula...results can be seen below).

Just like pretty much all of Millville's cereals, this looks pretty darn close to the national's based on foggy memories from over two decades ago, but I would go so far as to say it's pretty much exact. They're also nice and crunchy, right out of the bag, which is always my preferred texture with cereal. But how would these properties change with the addition of milk? I poured some on and dove in to find out...

This is a pretty darn good cereal. I always remembered this as being a cereal more geared toward the “kiddies”, probably due to seeing these advertised during Saturday-morning cartoons as a young lad, but it's really not all that sweet, at least compared to most cereals peddled to kids. There's just a perfect little touch of sweetness that pokes through what could have otherwise been a pretty boring cereal, and it's enough to make it kind of addicting.

The downside is that, despite my wife's assurance to the contrary, these get really soggy after a short amount of time. The upside is that they don't lose their flavor, but they're also not very texturally-enticing by the time you get to the bottom of the bowl (unless you're a very focused, insanely fast eater). Then again, this really isn't that crunchy to begin with—since these aren't flakes, but rather “puffs” of corn—I guess it kind of makes some sense that they would get soft quicker, but it's still a little disappointing. And as someone who's usually doing something while I eat (such as getting caught up on emails, reading articles online, or writing something), it generally takes me a little while to make it to the finish line. I'll just have to make sure to eat these when I have nothing else to do, I guess.

Overall: 6.5/10. I remember seeing the national brand advertised a lot during Saturday morning cartoons, but in retrospect, that seems a little misleading, because this isn't really a cereal that I would equate with the taste buds of normal in point, while I enjoyed it as a young one, it wasn't even close to one of my favorites. It still wouldn't be, but I think I can appreciate it more now as an adult, as the puffy corn pieces are given just the right amount of sweetness to keep it from becoming dull. The downside is that the pieces are already soft to begin with, so it doesn't take long for the individual bits to be overwhelmed in the white liquid, making them pretty soggy by the time I get to the bottom of the bowl. For under $2 a box, though, there's some value to be had. I'm not super-crazy about these (somehow, this is the cereal that has singlehandedly jump-started my wife's interest in cereal lately), but I would get these again down the road as an alternative to my usual choices.

Sunday, August 14, 2016

Summit Red Thunder Sugar Free Energy Drink 4-Pack (Aldi)

Better than the sugared version, but only in the way Coldplay is better than Nickelback.
Oh, how time (and a changed formula) has not been kind to Summit’s Red Thunder energy drink. For many years, it was one of the best combos of taste and value available in the world of energy drinks—that is, until Aldi inexplicably changed the formula in favor of one that is way more bitter and metallic, rather than the smooth and delicious perfection that it was. As a result, it dropped from a perfect score, all the way down to below “5”. Talk about a steep decline in quality!

I always favor “regular” versions of most drinks because the vast majority of diet drinks just taste absolutely disgusting to me. They’re just watered-down, artificially sweetened take-offs that have people fooled into thinking they’re being “healthy” by avoiding sugar and calories; but let’s be honest here, is a soda ever really going to be healthy? Besides, some science seems to suggest that diet drinks are every bit as bad for you, if not worse, than the regular drinks, because of all the chemicals involved in their creation (especially the artificial sweeteners, which do more harm than good). What’s the point in drinking them if they have no proven health benefits, and taste like absolute crap?

On the flip-side, I’ve grown to tolerate diet energy drinks. After all, what is an energy drink anyway but a collection of several chemicals thrown together to form a rather crude-tasting liquid that’s solely meant to give you a shot of adrenaline? So if the regular, heavily-sugared versions are already a cesspool of chemicals and unhealthy additives, I figure what’s the difference between that, and drinking an artificially-sweetened cesspool of chemicals and unhealthy additives? Here, though, at least in my head, there is a specific benefit: by limiting the amount of sugar consumed, I’m also reducing, if not entirely eliminating, the hard “sugar crash” that results from drinking most energy drinks.

I just don't understand the benefits of merely prolonging a nap instead of outright avoiding one, which I feel like I'm doing when I drink a sugared energy drink—it's almost like you need a second one later just to stave off the crash sleepiness. It just doesn’t make sense to me. Besides, as I’ve said earlier, most energy drinks have a crude flavor to begin with (I like them, but they’re technically not sweet, and intentionally seem to go for a weird “metallic” flavor as the standard), so the weird, medicinal addition that results from adding an artificial sweetener is less noticeable to me in this form.

And that is why I'm recommending Summit's Sugar Free Red Thunder energy drink over the regular version. It does have the medicinal taste I alluded to earlier, but it cuts back on the strong taste of rust that you get with the full-flavor, ever since they changed their formula. It's drinkable, and gives me a kick of energy every time I down one, so it obviously does what I need it to do. It's not the best-tasting energy drink on the market, but there's at least no crash later, and leaves me raring to go for quite a while afterwards. Maybe the biggest reason is the price: These are $2.49 for a pack of four 8.5 oz. bottles (which I also believe are .1 oz. more than the name brand), which is around what you can expect to pay for a single can of the national brand stuff, and this works just as well.

I still don't buy these very often, as Aldi is really kind of disappointing me with their standard energy drink options, but if you find yourself in a pinch, this is one of the better ones they carry.

Overall: 5/10. It's still nothing to write home about, but Summit's Sugar Free Red Thunder Energy Drink is one of the better energy beverages that Aldi carries. There's the medicinal, fake taste inherent in all “diet” drinks, but it's no worse than the pungent “rust” flavor that we get with the full-flavor, ever since they changed their formula. But, a four-pack (of 8.5 oz. cans) is a mere $2.49, which represents some excellent value, especially when compared to the national brand. I do get a burst of energy that lasts for a little while after drinking one, without the crash, on account of them being sugar free, so they work for what I need them for. The taste just isn't there, and that's what prevents me from buying these more often.

Summit Gridlock Lo-Carb Energy Drink (Aldi)

Better than most other canned energy drinks at Aldi, but that's not saying anything.
Original Gridlock pretty much sucks, which I made fairly clear in my review for that product.  But in a desperate need for some energy while inside an Aldi store, I had to think quickly and act fast.  I wanted to grab the white can of Gridlock, apparently modeled after a similar drink from a national brand, but they must have been special buys, because they were completely sold out.  So it was either original Gridlock (blech), Red Thunder (once fantastic, now blech), their “multiple-hour energy” knockoff (which is great, and dirt cheap, but I like savoring a big can), or Gridlock’s Lo-Carb version, which I have never tried before.

Judging from the title of this review, I think you can tell which one I chose.

Opening the can, I was a little nervous because it pretty much smells exactly the same as original Gridlock, down to what I call the “mechanical tartness” (because it tastes like you’re sucking on metal).  But I learned a long time ago that you can never judge a book by its cover; substitute “energy drink” for “book” and “smell” for “cover”, and the same statement holds true here.  So I forced down a quick drink.

I have to say that, while this is nowhere near the top of my list of favorite energy-enhancing beverages, it has somehow claimed a spot near the top for Aldi energy drinks.  The terrible tartness of the original (and now, Red Thunder) is gone, replaced with a much calmer flavor that’s still very much drinkable.  While there’s a slight “diet” aftertaste, it’s not too unpleasant or too heavy to detract from the main taste, which isn't often the case with low- or no-sugar alternatives.

To say I’m “impressed” might be a little far-fetched, but “pleasantly surprised” is a lot closer to the truth.

Overall: 5.5/10. It’s not my favorite energy drink by a long shot, but thanks to the terribleness of original Gridlock, and Red Thunder’s sudden decline, it’s the best non-energy shot offered at the German retailer.  The “mechanical tartness” (so-called because it’s akin to the taste of licking a robot’s arm) of the original, which is disgusting, is thankfully missing here in the low-carb version.  The “diet” aftertaste, while noticeable, isn't as bad as it can be in other diet beverages, while the flavor itself doesn't have that terribly fakey sweetness that accompanies many similar drinks. If you find yourself in an Aldi and need a kick, their energy shots are the way to go; if you're opposed to those (and some people are), then this is probably your best canned bet.

Sunday, August 7, 2016

Moser Roth Limited Edition White Cookies Chocolate Cookie Bar (Aldi)

Disappointingly familiar.
Oh man, there isn't a descriptor that gets me more excited for dessert than “white chocolate”. I know, I know, it's not technically chocolate, which tends to raise the ire of more advanced choco-snobs, but I like my chocolate sweet (can't stand dark), and white tends to be even sweeter than milk chocolates. My love affair for the Caucasian chocolates began in the '90s, when I was just a wee little guy around the age of ten, upon first sinking my teeth into an Alpine White candy bar (as a side note, is there a candy bar more deserving of a comeback?)

This one, though, well let's just say it pretty much tastes exactly like the national brand cookies and cream candy bar. I guess that's not a huge knock, because it's actually one of my favorites in terms of mass-produced bars, but I honestly had much higher hopes for Moser Roth's version, since it tends to be Aldi's premium chocolate line (with Choceur being the “lower-end” version). The cookie bits are bountiful and pretty tasty, blending well with the intense sweetness of the white chocolate.

The only difference that I can tell is that, as is usually the case in head-to-head comparisons, Moser's chocolate is creamier and richer, both in appearance as well as texture. The national brand chocolates always look like they're made out of plastic, at least to me, but this looks like a more inviting chocolate bar. As it turns out, it's not just confined to appearance: these bars start to melt the moment you pop them in your mouth, which is excellent for the texture.

Like the other chocolates in the Moser Roth line, each pack comes with five individually-wrapped chocolate bars, making you feel like you're genuinely getting something more special than a typical candy bar. In the case of their regular chocolate, that would be correct: it's smooth, creamy, and utterly delicious, and well worth the $1.99 asking price. These, on the other hand, taste so similar that it's a wonder why they weren't just released under the Choceur label, in bags of individually-wrapped single-serving candies like their other knockoffs of major candy bars. If that were the case, I would have given these much higher marks, because I would have known what to expect, and gotten exactly what I was expecting.

Here, though, it also feels like a slight rip-off: The entire package is 4.4 oz. total, broken down into five smaller segments of individual bars. Walmart offers twelve packs of the snack size national brand (.45 oz. each) for $2.06. Some quick math reveals that the national brand package offers a whole ounce more of chocolate, for just an additional $.07. In other words, there's no value to be had from Moser Roth's version. Obviously, if it tasted better, or different, then a case could be made for purchasing Moser's version over the name brand, but since they're pretty much exactly the same, it's already an apples to apples comparison.

In usual cases, a “tie” in tastes between an Aldi product and a national brand product is usually a clear win for Aldi, but here, it was a huge, HUGE disappointment for me.

Overall: 5/10. It tastes exactly like the name brand cookies and cream bar, with loads of cookie bits melded together in a little white chocolate bar. On paper, that's a win for Aldi, right? Normally so, but these were released under the Moser Roth label, which are (generally) Aldi's premium chocolates. A package of five individually-wrapped chocolates, totaling 4.4 oz. of weight, is $1.99. Other retailers sell snack-sized packages of the national brand bar for around the same price—only you get a full extra ounce out of their packages! I will say these have better texture and immediately start melting in your mouth, but those are just small, pointless victories. Why these were released as “limited edition” chocolates under Aldi's premium label is completely beyond me, because, aside from the creaminess of the chocolate, they're no more premium than the stuff you get at supermarket checkout lanes. I won't be getting these ever again, when I can get the name brand for cheaper.

Moser Roth Milk Chocolate Bar (Aldi)

WAY better than you would expect...outstanding chocolate for the price.
I have mentioned this before, but for the uninitiated or unaware, Aldi has two main chocolate lines: Choceur, which are their knockoffs of cheaper chocolate brands; and Moser Roth, which is their “premium” line. Moser Roth's chocolate bars look pretty large, and are just $1.99, but take a closer look at the packaging: this is not one large bar but rather five individually wrapped smaller ones. There's still a good amount of chocolate inside, but always figure that's worth noting.

They have many different varieties, but most sway toward the “darker” side, and I just can't get into dark chocolate at all. Which makes sense, considering it's the “healthiest” of all the chocolates; I just don't do well with things that are “healthy” (dark beer supposedly has health benefits, but I hate beer; I like wine, but not red wine, which is also supposedly good for you in moderate amounts; water is a necessity, but unless I'm parched or active, I literally have to force it down in its plain form). That pretty much leaves me with their milk chocolate, which is fine by me, because that's my favorite.

Each bar is unwrapped to reveal a small, delectable bar emblazoned with the “Moser Roth” logo. It looks like a cute little “fun size” bar that you would get as a child, although it's a little bit bigger than that—unless you're having an absolute craving, or are a chocoholic, one bar should be sufficient enough to satisfy your urge for something sweet. Be careful when you handle it, though, because they are always on the cusp of melting. That's a great thing when you're actually eating it, because it starts melting in your mouth immediately, but not so good when you forget that it's in your hand and have a chocolatey mess within seconds.

As for the actual flavor, these are absolutely worlds above your typical impulse-buy-at-checkout-mass-produced chocolate bar. They are very sweet, but not overly so, and are ridiculously rich and creamy, almost to the point of perfection. I don't even chew mine, instead rolling each bite around on my tongue until it naturally melts away, leaving nothing but chocolate heaven in its wake. Curiously, no matter how hard you roll these around on your tongue, or how many times you fold them over, it's virtually impossible to get a piece to break; this is a testament to its flawless, rich texture.

This is definitely one of the best mass-produced chocolates I've ever had, and it's at a price point that just about anyone can afford. If you haven't tried these yet, pick yourself up a bar, and you'll understand how chocolate is supposed to taste. Don't be surprised when you can never go back to national brand chocolate again.

Overall: 10/10. A ridiculously creamy, rich milk chocolate bar that melts on your tongue the instant it enters your mouth. This is seriously one of the best chocolates I've ever had, and at just $1.99 for five individually-wrapped bars, at a price that almost anyone can afford. If you consider yourself a chocolate lover, you absolutely owe it to yourself to give these a try; if milk chocolate isn't down your alley, they have a variety of darks (including one with chili powder) that will have your palate covered. To try it is to fall in love; don't be surprised when you can't go back to the national brand chocolates afterwards.