Tuesday, September 2, 2014

Millville Blueberry Crunch Squares Cereal (Aldi)

Perfect for when you want something sweet and breakfast at the same time.
I tried Millville’s Blueberry Crunch Squares cereal several years back, one of the many times it has been offered as a special buy in Aldi stores.  I was simply looking for something new besides their typical cereal offerings, and I figured a mix of blueberries and lots of sugar couldn’t be so bad.  After just one taste, it immediately vaulted into my top 10 list of favorite cereals, a spot that it has held through to this day.

To be honest, I’m not even sure what product this is knocking off, as I don’t believe I have seen a national brand make a product like this.  Even a quick search on the internet yields nothing.  Yet there are dozens of private labels that offer a cereal like this, ranging from store brands, all the way down to Malt-O-Meal.  Is this one of the very few original private label items that have gained popularity without the benefit of riding on the success of a national brand?

Enough questions.  All I can say is, this is a delicious blend of blueberries (both naturally and artificially flavored, something I still don’t quite understand), and an almost streusel-like sugar topping that really brings it all together.  I’m not sure that it tastes like a blueberry muffin, which I believe (based on other private label versions with names such as Blueberry Muffin Tops, and, at second glance, the picture of the muffin on the above box) is the point, but taken at face value, this stuff is absolutely delicious.

Now, I realize this is definitely not for everyone’s tastes.  As a matter of fact, if you’re over 16 years old, I think it’s safe to say you have probably outgrown this cereal.  It’s ridiculously sweet; think Cinnamon Toast Crunch but with the added benefit of dried blueberries stuck to them.  That alone should tell you whether or not this is something you would be interested in.  Love cinnamon cereals?  Love blueberries?  Then you’re probably going to take to this.  Even though I’m a huge fan of this cereal, and it seems to be offered pretty regularly as a special buy (I‘d say around four times a year), I still have to be in the mood for it, so I usually only end up getting two or so boxes every 12 months.  So it’s probably not something you’ll want to have on hand at all times.  But if you have a sweet tooth, and are looking for something different, then I think Millville’s Blueberry Crunch Squares will be right down your alley.

NOTE: I really feel like this would be a great main ingredient in a dessert of some sort, but that’s definitely not my forte.  If you've ever used this in a recipe, or have an idea for one, please share it below!

Overall: 9/10.  It can be sickeningly sweet, and for this reason it’s probably not something you’re going to want to eat all the time, but Millville’s Blueberry Crunch Squares is one of my favorite cereals.  Think Cinnamon Toast Crunch, only with blueberries, and you’re pretty much there.  It’s an inspired mix, as both of those flavors go together so well, to the point that I’m almost surprised there haven’t been attempts to mix other fruits with the streusel cereal (a Strawberry Crunch Squares springs immediately to mind).  Anyway, it’s one of many products only available for limited times at Aldi stores as a special buy, but seems to be offered pretty regularly.  If you want something different and want to fill a craving for something sweet, grab a box of this and kill two birds with one stone.

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